Kylie Jenner is in her minimalist makeup era. The same media mogul who was known for her rainbow-colored hair and overlined lips in the 2010s (long live King Kylie!) has been keeping things simple yet sophisticated for the better part of a year. One key ingredient in most of those looks? Her beauty brand’s first-ever foundation.
“I’ve definitely learned that less is more with complexion,” the 26-year-old tells Elite Daily exclusively of her more toned-down appearance. “I’ve been going for a more natural look.”
I CAN WEAR IT ON NO-MAKEUP MAKEUP DAYS, AS WELL AS ON DAYS WHERE I’M DOING FULL GLAM.
Kylie Cosmetics’ Power Plush Longwear Foundation plays a big part in that, as it offers that medium coverage that Jenner’s usually looking for. “When creating our foundation, I wanted the formula to blend into skin seamlessly without being cakey,” she says. “I love that it is easily buildable, so I can wear it on no-makeup makeup days, as well as on days where I’m doing full glam.”
Despite the product officially launching on Jan. 17, it’s actually been a makeup kit staple for the reality star for longer than anyone realized. “I’ve been secretly wearing our foundation for a while,” Jenner says. “We spent over three years perfecting the formula,” during which time she tested out multiple lab samples.
One recent appearance of the foundation in Jenner’s beat was at a top event for stylish celebs. “I recently wore it during Paris Fashion Week,” she says. “It’s really comfortable and lightweight, and leaves skin with a beautiful, airbrushed finish.”
Since an IRL filter look is always the vibe, Elite Daily’s team of makeup-loving editors and writers tested a selection of the Kylie Cosmetics Power Plush Longwear Foundation’s 40 shades to see whether the product lives up to its name. Here are their honest reviews:
First impressions: The packaging for this foundation was girly and sleek. I loved the baby pink lid and glass bottle (for some reason, those always seem sturdier to me).
When I first applied the foundation to the back of my hand, I was concerned it would be too yellow for me. Luckily, it became more neutral as I blended it, and when I applied it to my face, the color match was near-perfect.
How does it compare to other formulas? I’m not a huge foundation person, so I tend to opt for light coverage or tinted moisturizers instead. My personal favorite is the Rose INC. Skin Tint Serum Foundation. That said, Kylie’s formula was definitely more full coverage than I’m used to, but I didn’t mind it at first. It went on easily, blended into my skin, and seemed like a great base for the rest of my makeup.
Unfortunately, after I finished my makeup routine, I realized the foundation had dried out a bit, emphasizing a small breakout I hadn’t even noticed beforehand. I’m on acne medication right now that dries out my skin, so this might only be a me problem, but I’d recommend going a little heavier on the moisturizer before using this foundation to avoid that result.
The results:
Overall thoughts: Personally, I’m going to stick to my more moisturizing formulas, especially since my skin is on the drier side. But for people who prefer a full coverage foundation (and tend to have oily/average skin), I think this foundation is worth a try. The shade match was really great, and I loved the packaging.
It’s also pretty hardy. (I dropped the bottle at one point, and it didn’t break or shatter.)
First impressions: I’m a sucker for products with cute packaging, so I love the sleek bottle with the baby pink cap.
I was a little nervous about the shades. I tend to have trouble, in general, finding a shade that’s a good match. Even with help from beauty store employees, foundations I purchase will rarely ever match my undertones and can often be either too ashy or too orange. I tested out a patch of 5W and it seemed like it was going to wash me out, so I opted for the darker 5N, even though I was concerned about the undertones.
How does it compare to other formulas? Because my skin tends to be drier, resulting in occasional patchiness from more heavy foundations, and because of my difficulty finding the correct shade, I have opted out of foundations entirely and now use tinted moisturizers that are buildable and can become more full coverage with concealer. My go-to is the Rare Beauty Positive Light Tinted Moisturizer.
The results:
Overall thoughts: This shade did end up being just a bit too warm and orange-toned for me, but it blended perfectly with my concealer, which I think created a pretty good color match. I did notice a couple of dry patches around my chin, and while I didn’t find the foundation super moisturizing, I tend to get these patches in general, so the need for an extra layer of moisturizer under my primer was definitely the culprit.
After reapplying moisturizer and primer to those spots, the problem was solved. It was very buildable and I applied about two layers to get the coverage I was looking for. I didn’t find myself having to apply a ton of powder to cover up any shine, but there was still enough dewiness for that satin finish.
My other cream products, including blush, highlight, and contour, blended really nicely with the foundation to finish off the look. I wore this look while going out with friends and it lasted really well throughout the night. I didn’t notice any creasing or spots where the foundation seemed to have faded.