The move was announced by the 42-year-old actress on Instagram, leading many of her fans and followers of the lifestyle brand to be shocked.
“It is with a grateful heart that twelve years after founding The Honest Company, I am stepping down from my leadership role as Chief Creative Officer,” she started her open letter on Tuesday, April 9.
However, I will continue to provide strategic advice through my role on the board. While there would never have been an easy time to make this decision, I know we have a leadership team in place with Carla Vernón at the helm to advance our founding vision and strengthen Honest’s legacy as an industry change-maker.”
Building Honest has been a true labor of love,” she continued. “From the first concept book I pitched to my friends in Mommy and Me class, to ringing the bell at Nasdaq with my family by my side – this journey has been the ride of a lifetime, one that only existed in my wildest dreams…”
Alba, who went on to thank her management team, concluded with a shout out to the loyal supporters of the brand. “To our Honest families, I’m forever grateful,” she said. “Reading your stories and testimonials, seeing pictures of your baby showers, monthly milestones, AM/PM routines, and everything in-between – please never stop sharing these moments with us. You are the reason we exist. Thank you for showing me that a girl with an unconventional path in business could help lead a movement for good.”