Sydney Sweeney Returns Online
After a month-long break, Sydney Sweeney posted behind-the-scenes photos from her new film Americana, calling it “a project I filmed with friends.”
Backlash Over American Eagle Ad
Her return came amid controversy over an ad where she says, “My jeans are blue,” followed by a voiceover: “Sydney Sweeney has great jeans.” Critics claimed the wordplay suggested “genetic superiority,” while others called it objectifying. One comment under her movie post read, “Perfect, won’t be watching it,” while another defended her: “Do your thing, Sydney!”
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Brand Responds
American Eagle denied any racial undertone, stating the campaign “is and always was about the jeans” and that great jeans “look good on everyone.”
Sydney Sweeney for the 'Americana' premiere. pic.twitter.com/hpSVdPWmZx
— cinesthetic. (@TheCinesthetic) August 4, 2025
About Americana
The film follows a violent conflict over a stolen Native American artifact called a ghost shirt. Reviews are mixed, but it hits theaters August 15.